Best in Build: Lego Ray Gun
To say I’m a sucker for large-scale Lego creations is putting it mildly. The latest creation from Dave Kaleta has the catchy moniker of The Tesla Handheld Directed Energy Projector – or ‘ray gun’ to you and I. Merging Sci-Fi and Lego – a potent geek mix indeed.



Via Bitrebels
Popularity: 6% [?]
In: Best in Build · Tagged with: dave kaleta, lego raygun, ray gun
Ad’s Clever: Band names made real
An iTunes voucher is the gift of choice for the grandparent that knows that an MP3 is not a Japanese sports car and a download is not a type of pickup truck. So the sight of Apple’s ‘off-the-shelf’ gift cards, in their various denominations, are becoming more common at checkouts throughout the world.
Not the most exciting gift I think you’d agree. So it’s nice to see this print campaign by Publicis Brussels took a rather more original view on the availability of music at your local supermarket.


Popularity: 9% [?]
In: Ad's Clever · Tagged with: advertising, gift cards, itunes, nine inch nails, paerl jam, Publicis Brussels, supermarket
Ad’s Clever: Angry Birds Live
It’s the game that’s become the Smart Phone Generation’s ‘Snake’. Angry Birds is the addictive time-waster that’s had everyone hooked for the last year.
With such worldwide popularity, the only surprise is that it’s not been highjacked by magpie-like ad men sooner. Well, credit must go to Saatchi & Saatchi for providing a very well thought out, and executed ad, which ties in perfectly with T-Mobile’s message. Only bad things is, like the game, you want to reach for the mute button after a only a few seconds.
Popularity: 9% [?]
In: Ad's Clever · Tagged with: advertising, angry birds, real life angry birds, saatchi, t-mobile
Bachelor Padding: Convertible pool tables
Life is all about compromises. Especially if you live with someone. And sometimes there’s just not enough space for those items deemed ‘unessential’. So, more often than not, the larger relics of one’s youth are replaced with more sensible options.
Well, things are changing. The space-saving pioneers at Chevillotte believe that keg parties and dinner parties can co-exist. Introducing the convertible pool table.


Available in a range of styles to suit most homes, these real life ‘transformers’ can become a regular dinner table or work station simply by raising the level and reversing the top. Although it is recommended you move it’s balls before you do so. So to speak.


Via Likecool
Popularity: 12% [?]
In: Bachelor Padding, Weird & Wonderful · Tagged with: bachelor pad, billiards, chevillotte, Convertible pool tables, furniture, pool, sapce saving, snooker
Ad’s Clever: Land Rover LR4 “Pathological Liar”
How do you convey safety in a car ad? Peaceful sleeping babies? Smiling mothers gazing contentedly over their shoulder towards a happy 2.4 kids? Well, this amusing spot for the new Land Rover LR4 by Y&R New York takes a slightly more ‘truthful’ approach.
Via Adland TV
Popularity: 14% [?]
In: Ad's Clever · Tagged with: advertising, Land Rover LR4, Pathological Liar, y&r
Humour Us: Jack Wills Royal Wedding hoodie
The Royal Wedding is almost upon us and every fashion magazine is poised to get the first snaps of what Kate Middleton will be wearing on the big day. But what about after the wedding? I’d imagine the future Queen might need something a little more comfortable for her honeymoon travels?
If Kate is truly to take on the mantle of the ‘People’s Princess’ then surely a hoodie is the perfect traveling companion? And who better to provide this limited edition garment than the trendy ‘toff’ label and self-proclaimed ‘University Oufitter’ Jack Wills. I’m sure they’ll go down a storm at St Andrews Univeristy, if nowhere else.

Legal Disclaimer: This is not an official product and has nothing to do with the Royal Family or Jack Wills. Designed by Chris Hannah.
Popularity: 20% [?]
In: Humour Us · Tagged with: honeymoon, hoodie, jack wills, kate & wills, kate middleton, people's princess, prince william, royal honeymoon, royal wedding, st andrews univeristy
Humour Us: The Royal Wedding Gift List
The Palace are so keen to ensure that the Royal Wedding doesn’t appear to different from the average British wedding, they’ve given Kate & Wills their blessing to do what many other soon-to-be-wed couples are doing up and down the country – spend an afternoon in John Lewis with a scanner, compiling their wedding List.
Chad’s Eye View has uncovered an exclusive screenshot of Wills and Kate’s Wedding List. There’s something for everyone. although I’m not sure where the barcode was on some of the ‘gifts’. Click the image to enlarge.
Legal Disclaimer: This is not an official list and has nothing to do with the Royal Family or John Lewis. Designed by Chris Hannah.
Popularity: 24% [?]
In: Humour Us · Tagged with: britain, hrh, john lewis, kate middleton, marriage, prince william, royal, royal wedding, uk, wedding, wedding list
Best in Build: Villa Amanzi
Nestled into the granite of a Phuket hillside, this Thai residence is stunningly elegant example of what a large sums of money and some very talented individuals can do. Architects Adrian McCarroll, Waiman Cheung & Jamie Jamieson have certainly created a ‘dream home’. In fact, I wouldn’t be surprised to see 007′s latest squeeze raise herself slowly out of that infinity pool in the next Bond film.






Via Yanko Design
Popularity: 16% [?]
In: Best in Build · Tagged with: Adrian McCarroll, architecture, bond girl, dream home, infinity pool, James Bond, Jamie Jamieson, phuket, thailand, villa amanzi, Waiman Cheung
Ad’s Clever: Hot Wheels ambient ads
I don’t know about you, but when you’re stuck in the long and arduous commute to work, you often yearn for a time when car journeys where fun. When you could hold a ’57 Chevy in one hand, tear around your garden or living room floor (with added sound effects) jumping ‘Dukes of Hazzard’ style over any obstacle.
Well, these ambitious ambient ads for Matchbox’s Hot Wheels by Ogilvy & Mather in Bogota might just help bring a little adventure back to the daily grind.


Popularity: 16% [?]
In: Ad's Clever · Tagged with: '57 Chevy, ambient advertising, Bogota, commuters, hot wheels, Matchbox, ogilvy & mather, pr stunt, retro, toys
Weird & Wonderful: Top 10 bookcase designs
Having designed my fair share of books, it goes without saying that I appreciate a good bookcase or two. Why spend all that time designing the books, if you can’t show them off a little? Although, when does showing off go a little too far? I’ll let you be the judge.

“Oh, the farmer and the cowman should be friends” by Ron Arad. Via Craziest Gadgets

Circular Walking Bookshelf by the David Garcia Studio. Via Impactlab.

Booktree by Kostas Syrtariotis. Via Likecool.

The Patatras Rolling Bookshelf by Michaël Bihain. Via Yanko Design.

See-Saw Bookshelf by BCXSY. Via A Writer’s Desk.

The reading cave by Sakura Adachi. Via Sparkplugged.

Stairs bookshelves. Purpose built for Veronika & Sebastian. Via WebUrbanist.

Criss Cross bookcase via The Decorologist.

Pacman bookshelf by Mirko Ginepro. Via Topless Robot.

The Infinity bookcase by Job Koelewijn. Via Neatorama.
Popularity: 100% [?]
In: Weird & Wonderful · Tagged with: america bookshelf, BCXSY, bookdesign, bookselves, bookshelf, circular bookshelf, criss cross bookshelf, David Garcia Studio, interior design, Kostas Syrtariotis, Michaël Bihain, Mirko Ginepro, Ron Arad, Sakura Adachi, stairs bookshelf, the infinity bookcase, The reading cave, Top 10 bookcases, tree bookshelf















































